- New corporate design puts partnership at the center.
- Developed in collaboration with the agencies Yellow Tree and Palasthotel, and the nonprofit organization Sozialhelden.
- New digital brand portal establishes a modern standard.
Berlin/Stuttgart, July 2, 2026 – The new corporate design of the Robert Bosch Stiftung represents far more than new colors, a new visual identity, and enhanced accessibility. It reflects what has long defined the foundation’s work: partnership. The Robert Bosch Stiftung collaborates with around 400 partners worldwide—in Germany, Europe, West Asia, and West Africa. These partners include a wide range of organizations, from local community associations and NGOs to foundations, think tanks, media organizations, public administrations, ministries, as well as European and international networks and alliances.
Impact Is Created Together: “Together for Impact”
The new brand identity also reflects the foundation’s strategic evolution. The major challenges of our time, whether in education, migration, international cooperation, or the strengthening of democratic institutions—cannot be addressed alone. No single organization and no single sector can tackle them independently. Only through collaboration can we bridge divides between institutions, disciplines, and perspectives.
For the first time in its history, the foundation has adopted a tagline that captures this conviction: “Together for Impact.” In German, the tagline is “Wir wird Wirkung.”
“Partnership is neither an add-on nor one method among many for us. It is the prerequisite for achieving meaningful impact in the first place,” says Dr. Bernhard Straub, Chief Executive Officer of the Robert Bosch Stiftung. “Impact emerges when diverse actors bring together their knowledge, reach, and experience—especially when systems come under pressure.”
New Brand Identity for the Robert Bosch Academy
The Robert Bosch Academy, a sub-brand of the foundation, has also undergone a rebranding and launched a new website. The Academy brings together people with diverse experiences, perspectives, and forms of knowledge, fostering encounters that generate new questions, challenge existing assumptions, and open up unconventional ways of thinking. Its new tagline reflects the core of this mission: “Thinking and Acting Belong Together.”
Collaboration with Yellow Tree, Palasthotel, and Sozialhelden
The foundation comprehensively revised its logo and visual identity nearly ten years ago. For the Robert Bosch Academy, this marks the first relaunch since its founding twelve years ago. The new corporate design was developed in close collaboration with Yellow Tree, a branding and digital agency based in Siegen. The relaunch of the websites was implemented by Palasthotel – die Bielefelder Gesellschaft für digitale Pracht mbH. On its journey toward creating the most accessible user experience possible, the foundation received guidance from the Berlin-based nonprofit Sozialhelden.
“Many organizations spend a great deal of time talking about themselves. We turned that idea on its head,” says Heiko Rafflenbeul, Managing Director of Yellow Tree. “The Robert Bosch Stiftung seeks to empower others, create opportunities, and strengthen partners—not just in words, but in practice. The new corporate design now reflects that commitment as well.”
Inclusive Platforms and a Modern Brand Portal
The new visual identity goes hand in hand with a complete redesign of the foundation’s corporate website. The new platform follows a consistently user-centered and accessibility-focused approach, which is also reflected in the foundation’s newsletter and social media channels.
“The strength of our work is not measured by how visible we are ourselves. It is reflected in how successfully we connect people and organizations and enable joint action,” says Kerstin Lohse-Friedrich, Chief Communications Officer of the Robert Bosch Stiftung.
To support efficient implementation, the foundation has introduced a new digital brand portal based on Frontify. The digital style guide provides partners, employees, and service providers with practical guidance on everything from typography to visual language, while also offering direct access to templates and media assets.
